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Project Overview

The Product:

The Bartenders Guide to the Galaxy is a responsive social media website/app developed for bartenders, mixologists or anyone who wants to learn and share cocktail recipes and knowledge.

The Problem:

There is no online community for the hospitality industry. There is a lack of possibilities to gain inspiration, grow your network, and learn new drinks.

The Goal:

The goal is to develop a responsive website where service industry professionals can save drink recipes, gain inspiration, train new employees, network, and apply for jobs or hire employees.


Conduct user research by developing personas, problem statements, and journey maps. Conducting a usability study with potential future users, create wireframes, and develop low fidelity and high fidelity prototypes.

My Role:

Lead Researcher and Designer

Project Duration:

June 2022 - September 2022


The User

  • User Research

  • Personas

  • Problem Statements

  • Ideation

User Research: Summary

My user research included interviews and questionnaires. I started with having 5 people from different service industry backgrounds interact with some major social media platforms. I then had 5 people, not in a service industry profession do the same. Afterwards I conducted interviews to understand their feelings toward each platform. I developed a questionnaire to determine if the ideas I had to develop a platform geared toward the hospitality industry would be something frequently used by them.  

User Research: Personas

With the first research study complete and I have their major pain points to consider, creating personas will help group the majority of users in to specific categories. I created two separate personas to capture the key target audiences views and user experiences.

Personas: Amir

Problem statement:
Amir is a mixologist who needs to gain inspiration for new drink recipes because he is creating a new drink menu for his restaurant.

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Personas: Aysha

Problem statement:

Aysha is a Party Planner who needs to hire and train a 
new bartender because she has an event with themed cocktails to serve.


During the ideation phase I was able to quickly create and come up with ideas with paper wireframes and using the crazy 8’s method it gave me many ideas on how to make the experience for the user much more engaging.


the design

  • Digital wireframes

  • low-fidelity prototype

  • Usability study

Digital Wireframes

Users wanted a way to save and share job postings directly on the site. Employers wanted a way to create a job listing and view their candidates resume, and social activities before setting up interviews.

The job search will allow the user to save, apply, or share a job posting

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Employers can create a job posting and set up interviews directly on the site

Low-fidelity Prototype

Creating a smooth flow was the main concern from the research. The connections and pages need to be clear for an easy user flow.

Usability Study:
Study Type:

Unmoderated usability study


United States, Remote


8 Participants from different backgrounds


20 - 30


Usability Study:


Users need to be able to
save and share job


Users need a way to
train and share drink
lists with other users


Users need to have options for drink searches


the design

  • mockups

  • High-fidelity prototype

  • accessibility


Creating a smooth flow was the main concern from the research. The connections and pages need to be clear for an easy user flow.

Before usability study

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BG2G open mockup.png

After usability study

Users wanted an option to save and share job postings
Directly on the search function.

Before usability study

BG2G jobs before.png

After usability study

BG2G jobs after.png
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Screen Shot 2022-10-05 at 2.05.49 PM.png
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High-fidelity Prototype

This high-fidelity prototype was developed from the usability study findings . Below you will find an embedded code for the web design and mobile design to allow you to access the prototype. 

A smooth and user friendly design was first priority. The user flow was developed to be intuitive, easily navigated, and clean.

Accessibility Considerations


The first accessibility
consideration was to 
include many icons to help with those who may not have experience with the English language so the icons can be universal.


The color scheme 
was created keeping
vision impairments in mind. Utilizing colors that are complementary and 
easy to see.


The ability to utilize 
a screen reader 
was implemented 
in to this design.



  • Information Technology

  • Responsive Design

  • Going Forward


I wanted to create a smooth user flow. Creating a sitemap gave me the ability to map out the user flow before creating the hi-fidelity prototypes.

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Responsive design

The feeling of each design should be uniform. I wanted users to be able to seamlessly jump back and fourth between the app and the website without having any issues with the process. 

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Going Forward


The Bartenders Guide to the Galaxy can be the Twitter, Facebook, Linkedin, Google and indeed of the service industry. A place where you can be inspired, learn, and network.

What I Learned:

I learned that there is a great need for creating responsive websites. In this day and age people have all sorts of screen sizes and to make sure everyone has the same experience is very important.

Next Steps


Testing of the high-fidelity design is complete and the necessary changes have been made. The design will now be handed off to the development team to implement the designs.


Once the development team launches the new design there will still be monitoring of the websites overall function. The design process is a constant cycle that will always need tweaks and changes.


Continuously improve the design with small changes and keeping the design up to date. This will allow a great user experience for many years. 

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